There is no fixed number. An active Rajkot manufacturer adds new designs throughout the year, and a large one may release dozens or more in a busy month, while a small specialist workshop may add only a handful. The biggest releases come ahead of the Indian festival and wedding seasons.
For an overseas buyer the useful question is not how many designs exist, but how quickly a maker can show you new pieces that suit your market.
How the design calendar works
Most Rajkot output is sold in India first, so launches follow the domestic calendar. New ranges appear before the festival period in the autumn, before the winter wedding season, and before spring weddings. Trade fairs and wholesaler showrooms are where many of these designs are first shown.
Western-style and minimalist pieces for export follow buyer briefs more than the Indian calendar. Makers who serve export clients often develop designs to order rather than launch them as a catalogue.
Where new designs come from
- In-house designers and CAD operators at larger units.
- Freelance designers and model makers who sell masters to several workshops.
- Variations of best-sellers, such as a new plating colour, stone colour or size.
- Buyer briefs, where an overseas client asks for a specific look.
- Trends seen in films, social media and wedding fashion, which move quickly into the Indian market.
Getting new designs in front of you
Ask shortlisted makers to send new arrivals regularly as photos with code, weight, size and plating details. Agree a short list of styles and price levels you want so you are not sent everything.
Be aware that a design shown to you in a catalogue is usually shown to other buyers as well. If you want something only you sell, order it as your own design and agree exclusivity in writing.
What this means for a buyer
Plan your orders around the Indian launch calendar, ask for regular new-arrival updates and keep exclusive work separate from catalogue buying.
Creston & Co works for buyers only, for a fixed fee agreed in writing. We gather new designs from Rajkot workshops that match your brief, check samples for plating and finish and supervise packing. Start with a free sourcing review.