Your eyes and hands in India · Est. 2019 · Replies within one working day

Is a sourcing agent worth it? A decision guide for importers

An agent is worth it when a bad supplier would cost more than the fee and you cannot check yourself. Not for repeat orders with a proven factory.

· 4 min read · Creston & Co

A sourcing agent is worth it when the cost of a bad supplier is larger than the agent's fee and you cannot check the supplier yourself. It is not worth it when you already have a proven factory, regular orders and someone who can visit.

That is a decision rule, not a sales line. Here is how to apply it to your own situation.

When it usually pays

  • You are a new importer placing a first order and cannot tell a factory from a trader. See trader or manufacturer.
  • The order is large enough that losing a container to poor quality would hurt.
  • You cannot travel, or cannot do so often.
  • The product is technical or regulated, and a failure means more than a refund.
  • You have been let down once and want evidence this time.

When it usually does not

  • You buy small amounts of a simple product from a supplier who has delivered well for years.
  • You have staff or a trusted contact in India who can visit and check.
  • You are comparing prices only, with no interest in vetting.
  • The risk of a bad lot is small and easy to recover.

What an agent should save you

The value is mostly in problems that did not happen: a trading front you did not pay a deposit to, a lot that failed a test before shipment, a container loaded with the wrong grade that was caught at the gate. These are hard to count afterwards, which is why we suggest you decide before you hire, on the basis of how bad the downside would be.

Some agents also help with negotiation and booking. See can an agent negotiate a better price before you count on that, since it varies by product and market.

How to judge it honestly

  • Estimate what a failed first container would cost you in goods, freight, delay and lost customers. Do not use a published average; use your own numbers.
  • Ask yourself how likely a failure is without checks. If you cannot say, that is your answer.
  • Compare the agent's written scope with what you would otherwise have to do yourself, including travel and your own time.
  • Check that the agent is paid by you only, or the advice may not be what it appears.

A worked example

An importer plans a first container of a food ingredient. They have no contact in India and the order is large for their business. A failed lot would mean a loss they could not easily absorb. This is a case for an agent. A year later, the same importer reorders from the same supplier on the same specification and has a local contact. They can reasonably cut back to loading supervision only, or a test per lot. See using an agent for one service.

Alternatives to consider

If you decide an agent is not worth it for you, there are lighter options. You can buy a single audit or inspection as a one-off. You can visit the supplier yourself, ideally with a checklist. You can order a small trial first and test it at a laboratory. Each of these gives you some evidence, though less than a full engagement.

The thing to avoid is paying a deposit to a supplier on the strength of a website and a sample alone. That is the situation in which most first-time importers lose money. See what happens if the goods fail inspection for the cost of finding problems late.

Signs that an agent is delivering value

After the first engagement, ask yourself a few things. Did you learn something about a supplier that you would not have found alone? Did the reports let you make a decision? Were the costs what was agreed? If the answer is yes, the arrangement is working. If you received only a list of names, it was not worth much, whatever the fee.

How we work

We would rather tell you an agent is not needed than sell one that is not. We find and audit manufacturers, check samples and documents, have lots tested, and supervise production and loading, for one fee agreed in advance. In a free 20-minute review we say whether it is worth it for you. Book a free sourcing review or see how it works.

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