You can source most men's fashion jewellery from Rajkot: chains, kadas and bracelets, rings, pendants, sherwani brooches and buttons, and cufflinks. The strongest segment is traditional and festive wear, while minimalist Western men's pieces are made too but face strong competition from stainless steel suppliers elsewhere.
Products in demand
- Chains: rope, curb, box and Franco chains in gold-tone and silver-tone, often 18 to 24 inches.
- Kadas: thick rigid bangles, plain, Sikh-style, or with engraving or stones.
- Bracelets: link bracelets, beaded bracelets and leather or cord with metal accents.
- Rings: signet, band and stone rings, including adjustable designs.
- Pendants: religious symbols, initials and designs for the diaspora.
- Wedding pieces: sherwani brooches, button sets, malas (long beaded necklaces) and kalgi turban ornaments.
Materials and finish
Men's pieces take harder wear than women's: they rub against watches, desks and steering wheels. Ask for a thicker plating or an anti-tarnish coating on any piece worn daily, and check the clasp and links on chains, since men's chains are often heavier and pull harder on the clasp.
If your customers expect jewellery that never changes colour, stainless steel may suit better than plated brass. Some Rajkot units finish steel pieces, but many specialise in brass and alloy, so ask early.
Who buys men's jewellery from India
Wedding and festive shops serving South Asian customers are the steadiest buyers, because grooms and families need sherwani accessories, malas and kadas for every wedding. Online sellers of men's chains and kadas form a second group, mainly in the US, UK and Canada.
Sizing matters more than buyers expect. Men's kadas and rings need a size chart, and chains need a length range. Agree these on the purchase order before production starts.
What this means for a buyer
Start with festive and wedding pieces, where Rajkot is strongest, and test daily-wear pieces with a small order. Creston & Co works for buyers only, for a fixed fee agreed in writing: we shortlist makers for men's pieces, check finish and clasps and supervise packing. Book a free sourcing review.