Your eyes and hands in India · Est. 2019 · Replies within one working day

Regenerative, cradle-to-cradle and vegan textile claims

Regenerative organic cotton, Cradle to Cradle and vegan textiles are newer claims with different levels of proof. Here is how to treat each when buying from India.

· 3 min read · Creston & Co

Regenerative organic cotton, Cradle to Cradle and vegan textiles are three different kinds of claim. Some have a named certificate behind them and some have none. Before you buy from India on any of them, ask which standard the claim rests on, who certifies it, and whether the certificate covers the exact product you are buying.

We cover only what the standards say in general terms. Rules and versions change, so confirm the current requirements with the standard's owner before you print the claim on a label.

What is regenerative organic cotton?

Regenerative is a farming idea more than a single standard. It refers to practices that rebuild soil health, such as cover crops, reduced tillage and crop rotation. Several schemes exist, and they set different requirements. One of them, Regenerative Organic Certified, builds on organic certification and adds soil health, animal welfare and farmworker fairness requirements.

If a supplier says "regenerative organic cotton from India", ask for the scheme name and the certificate, and find out whether the certificate covers the farm only or the whole chain. A farm certificate does not make the yarn or the fabric certified. The basics of organic cotton are in how to verify organic cotton is genuine.

What does Cradle to Cradle certify?

Cradle to Cradle textiles are a product claim, and Cradle to Cradle Certified is a product standard run by the Cradle to Cradle Products Innovation Institute. It assesses a product against several categories, including material health, product circularity, clean air and climate, water and soil stewardship, and social fairness. A product receives a level, such as Bronze, Silver, Gold or Platinum.

The certificate belongs to a product, not a company. If a mill says it is Cradle to Cradle certified, ask which product, which level and the expiry date, and check the listing in the public product registry.

Is there a vegan textile certification?

Vegan textiles certification is less settled than the other two. Vegan means the product has no animal-derived material and was not tested on animals. For textiles this affects wool, silk, down, leather trims and some dyes and glues. There is no single regulated legal definition. Several organisations offer a vegan trademark, and you should ask which one a supplier holds.

Cotton, linen, viscose and polyester are plant-based or synthetic, but a finished product can still include an animal-derived adhesive or a silk label. Vegan status needs a check of every component, including trims and finishes.

How to treat any of these claims

Apply the same questions to each one:

  • Which named standard or scheme does the claim use, and who owns it?
  • Which body certified the supplier, and is that body approved by the scheme?
  • Does the certificate cover this product, this site and this shipment?
  • What is the expiry date, and can the certifier confirm the details directly?
  • What does your market's law say about environmental or ethical claims on the label?

Legal responsibility for the claim

If you place the product on the market with the claim on it, you are responsible for it. Consumer-protection and advertising rules in the EU, UK and US limit vague environmental claims, and regulators have acted against them. Confirm with your legal adviser or the relevant authority before you use words such as "sustainable" or "regenerative" in marketing.

The wider picture of labels is in GOTS, OCS and OEKO-TEX. To check any certificate, follow how to verify a textile certificate.

Next step

We trace the claim back to the certifier and the mill, and check that the paperwork matches the goods you receive. Book a free sourcing review and tell us which claim you need to make.

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