Retail stores mostly sell fashion jewellery on printed cards with a hang hole for display hooks, in small boxes for rings and gift sets, and sometimes in clear bags with a header card. The format is set by the store's fixtures, so ask your retail customer what they use before you design anything.
Getting this wrong is costly. A card that does not fit the store's hooks or bays can mean repacking a whole shipment.
Common formats
- Earring cards: a printed card with holes or slits for the posts or hooks, and a hang hole at the top.
- Necklace cards: a taller card with slots to hold the chain flat and the pendant centred.
- Header bags: a clear polybag with a folded card stapled across the top, used for sets and multipacks.
- Small boxes: rigid or folding boxes for rings, bangles and gift sets, often with a window.
- Bangle boxes and rods: tubes or rods that hold stacked bangles in size order.
What retailers usually specify
- Card size and hang hole type, such as a round hole or a euro slot.
- Barcode position and format, and the price sticker area.
- Mandatory text: material description, country of origin, care and any warnings.
- Inner pack quantity, for example six or twelve cards per polybag, and carton quantity.
- Security tags or tamper features if used.
Printing and assembly in India
Cards and boxes can be printed near Rajkot and the jewellery mounted on them at the workshop before export. This saves labour at your end and keeps pieces neat in transit. Send the retailer's artwork guide and a physical sample card if you have one, and approve a mounted sample before bulk carding begins.
Mounting is manual work, so allow for it in the timeline. See how long an imitation jewellery order takes.
Ask the retailer for an approved sample of a mounted card from another supplier if they have one. Matching an existing approved pack is faster than designing from a written guide. Send photos of your mounted sample against their fixture, and keep one signed-off sample at the workshop as the reference for bulk carding.
Think about how the pack looks on the shelf as well as how it fits. Shoppers often decide in seconds, so the card should show the piece clearly, carry the price area where the retailer wants it and keep the brand visible above the hook. Test a mounted card on a hook before you approve bulk printing.
What this means for a buyer
Start from the retailer's packaging guide, not from the jewellery. Creston & Co works for buyers only, for a fixed fee agreed in writing. We arrange printed cards and boxes near Rajkot, check mounted samples against the guide and supervise packing. Start with a free sourcing review.