Yes, you can sell jewellery made in Rajkot on Amazon, Etsy or your own Shopify store, and many online sellers already do. What changes from platform to platform is the paperwork, the way you must describe the product and how strictly the rules on origin and handmade claims are applied.
The safest approach is to treat compliance and product descriptions as part of the order, not as something you sort out after the goods land. Platform policies change often, so always check the current rules for your category and country before you list.
Amazon: expect to show test reports
Amazon treats jewellery as a category where safety matters, especially for nickel, lead and cadmium. Sellers may be asked for lab test reports, a certificate of conformity or other documents before a listing goes live or after a customer complaint. For children's jewellery the requirements are stricter still.
Plan for this at the sampling stage. Have the approved samples tested by an accredited lab against the rules of the market you sell into, and keep the report linked to the style number. If the factory later changes a base metal or plating supplier, a new test may be needed.
Etsy: be honest about who made it
Etsy is built around handmade, vintage and craft supplies. If you design pieces and have a Rajkot workshop produce them, the platform expects you to say that a production partner is involved. Reselling standard catalogue designs that you did not design or make can break its rules.
This suits buyers who develop their own designs with a Rajkot maker. It does not suit buyers who simply pick from a wholesaler's catalogue, which is better sold on a general marketplace or your own store.
Shopify and your own store: you set the rules, you carry the risk
On your own store there is no platform reviewing your documents, but the law of the country you sell into still applies. Consumer protection rules expect accurate descriptions, and product safety rules on nickel, lead and cadmium apply whether you sell through a marketplace or not.
- Describe the base metal and plating honestly, for example "brass base, gold plated", not "gold".
- Do not call pieces hypoallergenic or nickel-free unless a test report supports it.
- Show the country of origin where the market requires it.
- Photograph the actual production piece, not a retouched sample.
Packaging and returns
Online buyers judge jewellery on arrival. Ask the factory to pack each piece in an anti-tarnish pouch or zip bag with a barcode label you can scan into your warehouse. Breakage and tarnish drive most returns, so specify packing that protects stones and plating in transit.
What this means for a buyer
Rajkot jewellery sells well online when the documents, descriptions and packing are planned with the order. Creston & Co works for buyers only, for a fixed fee agreed in writing: we visit the workshops, have samples tested at NABL-accredited labs, check plating and finish and supervise packing. Start with a free sourcing review.