The largest group of overseas buyers is shops and online sellers serving the South Asian diaspora, who need bridal and festive jewellery that matches Indian clothing. Alongside them are fashion retailers and boutiques, independent online brands, wholesalers and distributors, and bridal and event businesses.
Each type of buyer orders differently, so it helps to know which group you belong to before you talk to makers.
The main buyer types
- Diaspora retail shops: Indian clothing and jewellery stores in the UK, US, Canada, the Gulf and elsewhere. They buy many designs in small quantities and restock before weddings and festivals.
- Online sellers: brands selling through their own sites or marketplaces. They want photogenic designs, consistent quality and packaging that survives the post.
- Fashion retailers and boutiques: stores selling fusion or Western-style pieces to a general audience, often under their own label.
- Wholesalers and distributors: importers who supply many smaller shops. They order larger quantities per design and care most about price and repeatability.
- Bridal and event businesses: bridal stylists, rental companies and wedding planners who need complete sets for a season.
What each group needs from a maker
Smaller retailers and online sellers need low minimums per design and mixed orders. Wholesalers and private-label brands need stable quality across repeat orders, their own packaging and often their own designs.
All of them need pieces that meet the safety rules where they sell. Nickel, lead and cadmium limits apply in the EU, UK and US, and marketplaces increasingly ask sellers for test reports.
What this means for a buyer
Be clear about your customer, your price level and your order pattern when you approach Rajkot makers. It decides which workshops fit and what terms you can expect.
Creston & Co works for buyers only, for a fixed fee agreed in writing. We match you with Rajkot makers that suit your order size and style, check samples and supervise packing. Start with a free sourcing review.