Online jewellery sells on clear, accurate photos and specific copy. Customers cannot hold the piece, so they need to see its true colour, size and finish, and read its weight, length, materials and fastening before they buy.
Most returns in jewellery come from a gap between what the listing showed and what arrived. Closing that gap is the single best way to protect both sales and reviews.
The photo set for each product
- Main image: the piece alone on a plain white background, filling most of the frame. Several marketplaces require this.
- On a model: worn, so the customer can judge size and how it sits.
- Close-up: stones, plating and detail work in sharp focus.
- Back and fastening: the clasp, hook, screw or post, and the finish on the reverse.
- Scale shot: next to a ruler or in a hand.
- Set view: all pieces of a set together, if it is sold as one.
- Lifestyle image: an occasion such as a wedding, festival or party, if it suits your brand.
Getting colour right
Gold tones are easy to distort. Shoot in daylight or with a neutral light, set a correct white balance, and compare the photo with the piece on screen before you publish. If a style comes in gold, rose gold and silver tones, photograph each one rather than recolouring one image.
What the copy should include
- A title with the type, style and key feature: gold-plated kundan choker set with earrings.
- Size and weight: length in centimetres and inches, earring drop length, ring or bangle size, weight in grams.
- Materials: base metal, plating type and, if known, thickness; stone type; nickel-free or lead-safe claims only if tested.
- Fastening: lobster clasp, hook, post, screw back or adjustable.
- Occasion and styling: what it goes with, in a sentence or two.
- Care: keep dry, avoid perfume, store in the pouch provided.
Planning photos at the sourcing stage
Ask your maker for exact weights and measurements of approved samples, and keep a sample of each design so you can photograph before bulk arrives. For marketplace rules on images and materials, see selling Rajkot jewellery on Amazon, Etsy and Shopify.
What this means for a buyer
Good listings start with good product data. Creston & Co works for buyers only, for a fixed fee agreed in writing, and records weights, sizes, materials and plating for each approved sample at the Rajkot workshop, so your listings match what ships. Start with a free sourcing review.