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Wholesale kurtas from India: how to buy and what to specify

How to import kurtas wholesale from India for ethnic stores: sizing, fabric, sets versus single pieces, and what retailers expect.

· 3 min read · Creston & Co

To import kurtas wholesale from India, work with a kurti manufacturer that already makes your style in volume, and agree sizes, fabric and set contents before you order. Kurtas for ethnic stores are sold by design, so repeat quality matters more than a single good sample.

India's kurtas and kurtis are produced across many clusters, and Gujarat contributes through its fabric and garment base. Read kurtas and ethnic wear for overseas buyers for the market context.

Which fabrics and finishes should you consider?

Cotton, rayon, linen blends and polyester georgette are common. Cotton and rayon suit everyday kurtas, while embroidered or printed fabrics suit festive lines. Check wash behaviour, since rayon shrinks and bleeds more than cotton if the dye is poor.

Printed and embroidered kurtas depend on the print house and embroidery unit as well as the garment factory. Ask who prints and who embroiders, and what controls sit between them.

Single pieces or sets: what should you specify?

Retailers buy kurtas in several formats. Decide the format before you ask for quotes.

  • A single kurta or kurti, sold on its own.
  • A set with matching bottoms such as pants, palazzos or churidars.
  • A three-piece set that adds a dupatta.
  • Kurtas sold with a sleeve and length variation, such as short kurti and long kurta.

How do you handle sizing for overseas stores?

Indian sizing often differs from US, UK and EU charts, and many kurtas are cut with generous ease. Send a measured chart for your market, and agree a tolerance on chest, waist and length. A size set sample for each size shows whether grading works. See what a size set is.

Agree a size ratio across the order, for example how many of each size per design. Boutiques often prefer a curve that peaks in the middle sizes.

What do retailers expect on arrival?

Retail buyers expect consistent shade across the order, clean finishing, correct labels and flat or hanging packing as agreed. Ask for fibre-content and care labels that comply with your market. Check an inspection standard before shipping, since embroidery loose threads and print misalignment are the common faults.

Prices depend on fabric, embroidery, set contents and quantity. We do not publish figures. A real quote needs your designs and sizes.

Ask for a pre-production sample of each design and keep it sealed. When bulk is ready, compare ten random pieces with that sample for colour, embroidery density and measurements before you approve shipment.

How should you order and test a first collection?

Order a small first collection of a handful of designs, in two or three colours each, and sell it before you scale. Ask for a pre-shipment inspection to check stitching, embroidery, print alignment and size against your chart.

Wash a sample from the production lot at the temperature stated on your care label. Check shrinkage, colour loss and distortion of embroidery. Kurtas with heavy embroidery often need dry cleaning only, and the care label must say so.

Next step

We find kurta manufacturers that suit your designs and volume, check samples, and supervise production and loading. To discuss a range for ethnic stores, book a free sourcing review.

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